| 企业战略规划阶段竞争情报需求与服务研究 |
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| 引用本文： | 岳增蕾.企业战略规划阶段竞争情报需求与服务研究[J].图书馆学研究,2011(22):79-84. |
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| 作者姓名： | 岳增蕾 |
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| 作者单位： | 中国科学院国家科学图书馆;中国科学院研究生院; |
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| 摘 要： | 文章分析了某咨询公司为目标企业提供战略规划服务的两个实际案例,梳理了企业战略规划阶段竞争情报的需求,构建了企业战略规划阶段产品、竞争环境、竞争对手和竞争优势四个层面的竞争情报分析框架,提出了为满足这些需求可选用的竞争情报方法和路径,为企业自身或寻求外部专家开展竞争情报工作提供了借鉴。
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| 关 键 词： | 战略规划 竞争情报需求 竞争情报分析框架 竞争情报服务 |
Competitive Intelligence Demands and Service Research in Strategic Planning Stag e |
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| Yue Zenglei.Competitive Intelligence Demands and Service Research in Strategic Planning Stag e[J].Researches in Library Science,2011(22):79-84. |
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| Authors: | Yue Zenglei |
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| Institution: | Yue Zenglei |
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| Abstract: | The paper analyzes two cases on strategic plannin g services of a consulting firm,discusses the competitive intelligence demands in strategic planning stage of the enterprises,establishes an analysis framewor k of the stage from the aspects of products,competition environment,competitor s and competitive advantages,and proposes some methods and paths to meet the re quirements,aiming at providing reference for the enterprises to carry out their competitive intelligence tasks. |
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| Keywords: | strategic planning competitive intelligence dem ands analysis framework of competitive intelligence competitive intelligence s ervice |
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