| 论图书馆信息服务的市场营销 |
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| 引用本文： | 田英萍.论图书馆信息服务的市场营销[J].图书馆学研究,2006(2):75-77. |
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| 作者姓名： | 田英萍 |
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| 作者单位： | 大连大学图书馆 |
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| 摘 要： | 文章对图书馆信息服务的市场营销进行了研究,认为图书馆开展信息服务的市场营销是必需的,应用市场营销理论对图书馆信息服务的市场营销问题进行了尝试性研究,并从前期准备、营销策略等方面进行了深入探讨。
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| 关 键 词： | 图书馆 信息服务 市场营销 |
On the marketing of library information service |
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| Tian Yingping.On the marketing of library information service[J].Researches in Library Science,2006(2):75-77. |
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| Authors: | Tian Yingping |
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| Institution: | Tian Yingping |
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| Abstract: | The article studies the marketing of the information service for business enterprise in library. The author thinks that the marketing of the information service in library is essential, and researches the problem of the practice of marketing of information service using the theories of marketing. The author carries on the thorough study of the preparation and the marketing strategy of the information service in the library. |
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| Keywords: | libraryinformation service marketing |
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