| 信息咨询机构的营销研究 |
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| 引用本文： | 杨方铭,邹鑫.信息咨询机构的营销研究[J].图书馆学研究,2008(12). |
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| 作者姓名： | 杨方铭 邹鑫 |
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| 作者单位： | 郑州大学信息管理系 |
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| 摘 要： | 咨询客户的需求是咨询机构营销的基础，客户选择咨询机构的标准是咨询机构开展营销的依据。咨询机构的营销策略主要是明确市场需求、加大宣传树立品牌并开展关系营销、全面分析客户需求、建立合作伙伴关系并开展主动营销、制作完美的项目书并进行营销、提高咨询机构的专业能力和服务质量、提高咨询产品的性价比和灵活运用市场营销技术。
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| 关 键 词： | 信息咨询 咨询机构 咨询客户 营销 |
Research on marketing of information advisory bodies |
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| Yang Fangming,Zou Xin.Research on marketing of information advisory bodies[J].Researches in Library Science,2008(12). |
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| Authors: | Yang Fangming Zou Xin |
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| Abstract: | Advisory customers' needs are the basis of advisory bodies' marketing.The bodies develop marketing according to the criterion that the customers choose an advisory body.Marketing tactics of the bodies include researching on the market demand,enhancing propaganda,creating a well-known advisory brands and developing relationship marketing,analyzing the customers' needs thoroughly,setting up partnership,developing active marketing and project recommendation book marketing,improving expertise,quality services,h... |
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| Keywords: | information advisory advisory bodies advisory customers marketing |
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