| 高校图书馆数字参考咨询营销策略研究 |
| |
| 引用本文： | 杨梅.高校图书馆数字参考咨询营销策略研究[J].图书馆学研究,2010(9). |
| |
| 作者姓名： | 杨梅 |
| |
| 作者单位： | 广东商学院图书馆; |
| |
| 摘 要： | 笔者调查了广东省内高校图书馆数字参考咨询服务现状,论述了高校图书馆数字参考咨询营销的必要性,提出了高校图书馆数字参考咨询的营销策略及其要重视的几个问题。
|
| 关 键 词： | 高校图书馆 数字参考咨询 营销 宣传推广 |
Study on the Marketing Strategies of Digital Reference Service in University library |
| |
| Yang Mei.Study on the Marketing Strategies of Digital Reference Service in University library[J].Researches in Library Science,2010(9). |
| |
| Authors: | Yang Mei |
| |
| Abstract: | This paper investigates the actuality of DRS(digital reference service) in university Libraries,discusses the necessity of the marketing communications of DRS,put forward some DRS's strategies and points out some issues that should be taken into consideration by university libraries during their marketing. |
| |
| Keywords: | university library digital reference service marketing communications publicity and promotion |
| 本文献已被 CNKI 等数据库收录！ |
