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论出版人的文化追求与市场意识
引用本文:罗紫初.论出版人的文化追求与市场意识[J].出版科学,2008,16(5).
作者姓名:罗紫初
作者单位:武汉大学信息管理学院,武汉,430072
摘    要:文化追求与市场意识,是新时期出版人应具备的两大基本素质,出版人的文化追求,是人生事业追求与自身思想素质追求的统一;市场意识,是指出版工作者所具有的自觉反映与出版物市场相关的各种要素存在的心理机能。本文对出版人文化追求与市场意识的具体内容及其相互关系进行了较为系统的阐述。

关 键 词:出版人素质  文化追求  市场意识

Publishers' Cultural Pursuit and Market Consciousness
Authors:Luo Zichu
Abstract:Cultural pursuit and market consciousness are the two basic qualities which a publisher should have in the new era. Cultural pursuit of publishers unifies the pursuit of their career objectives and the pursuit of perfecting their own ideological qualities. Market consciousness owned by publishers, is the psychological function which reflects the various market-related elements actively. The paper systemically explains the specific content of the cultural pursuit and market consciousness, and the mutual relationship between them.
Keywords:Publisher quality Cultural pursuit Market consciousness
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