| 论我国房企内刊发展的历程与趋势 |
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| 引用本文： | 胡博.论我国房企内刊发展的历程与趋势[J].出版科学,2011,19(1):53-55. |
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| 作者姓名： | 胡博 |
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| 作者单位： | 华南师范大学文学院,广州,510006 |
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| 摘 要： | 梳理房企内刊的起源、成长、壮大与迅速发展四个阶段的主要特征,重点探讨房企内刊未来发展的四个主要趋向:职能扩大化、传播整合化、内容个性化和形式网络化。
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| 关 键 词： | 房企内刊 发展历程 发展趋势 |
Development History Stages and Trends of Internal Journals of Real Estate Enterprises |
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| Authors: | Hu Bo |
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| Abstract: | The article analyzes the main characteristics of internal journals of real estate enterprises in the four stages of their origin,growth,expansion and rapid development.And then it probes into four main development tends of internal journals of real estate enterprises: functional enlargement,propagation integration,unique content and network. |
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| Keywords: | Internal journals of real estate enterprises Development history stages Trends |
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