| "5W"传播模式下科技期刊传播的"变"与"应变"——基于媒体融合背景 |
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| 引用本文： | 蒋学东."5W"传播模式下科技期刊传播的"变"与"应变"——基于媒体融合背景[J].出版科学,2018,26(3):78-81. |
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| 作者姓名： | 蒋学东 |
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| 作者单位： | 中南大学《铁道科学与工程学报》编辑部,长沙,410075 |
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| 摘 要： | 拉斯维尔"5W"传播模式为研究信息传播提供强大指引.互联网和大数据的不断发展以及信息化手段的不断提升,促进各类媒体的深度融合,"5W"模式的核心内涵也随之发生深刻变化.这一变化为科技期刊的信息传播带来前所未有的机遇和挑战.只有深入、全面、系统地认识媒体融合的特点、本质和内涵,综合利用传统媒体与各种新型媒体的优势,在学术信息传播五大要素方面深刻领悟媒体融合趋势对信息传播的巨大影响,科技期刊的转型升级和创新发展才能实现根本性的突破.
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| 关 键 词： | "5W"传播模式 科技期刊 变 应变 媒体融合 |
The Changes and Contingency Strategies of Scientific Journals Based on the "5W" Mode of Communication: under the Background of Media Convergence |
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| Authors: | Jiang Xuedong |
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| Abstract: | LassWell's "5W" Mode of Communication has provided powerful guidance for the research of information dissemination. The media convergence has been promoted by the continuous development of the Internet and big data and the improvement of information application. At the same time, the core connotation of the "5W" Mode of Communication has also been changed deeply. The changes have brought unprecedented opportunities and challenges to the information dissemination of scientific journals. We should learn about the distinguishing features, nature and connotation of media convergence thoroughly and systematically. We should also try our best to take advantage of the media convergence and comprehend the great impact that the media convergence has on the information dissemination from the angle of the five essential factors in academic information dissemination. Only in this way can we make a breakthrough in the transformation and upgrading of our scientific journals and make real innovation development. |
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