都市报星期日刊如何打造精品栏目--以《新闻晨报》栏目《柒调查》为例 |
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引用本文: | 肖玉清.都市报星期日刊如何打造精品栏目--以《新闻晨报》栏目《柒调查》为例[J].出版科学,2016,24(1):52-54. |
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作者姓名: | 肖玉清 |
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作者单位: | 西华师范大学新闻传播学院,南充,637000 |
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基金项目: | 西华师范大学2014校级基本科研业务费专项资金资助项目“报纸专刊的地域文化传播研究”(14D034)的阶段性成果。 |
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摘 要: | 在中国的报业格局中,都市报一直凭借鲜活的内容、平民化的视角、改革创新的形式在报业市场中占有较大份额。本文以上海都市报《新闻晨报》星期日刊《柒调查》栏目2014年专题内容为例,分析都市报星期日刊如何打造文化精品栏目,指出都市报星期日刊可以以一种“平民趣味”的视角来记录城市的文化和大众的生活图景。
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关 键 词: | 星期日刊 《柒调查》 文化趣味 |
How Sunday Weekly of Metropolitan Daily Creates a Quality Column |
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Abstract: | In the pattern of newspaper industry in China, metropolitan daily has always occupied a large proportion in the newspaper industry market by virtue of its fresh & alive contents, civilian perspectives and reforming & innovative forms. This paper, taking special contents in 2014 ofSeven Investigations column of Sunday Weekly of Shanghai Morning Postas examples, analyzes howSunday Weekly of Metropolitan Daily creates a quality column. The author believes thatSunday Weekly of Metropolitan Daily can record urban culture and living views of the public from the perspective of“civilian interest”. |
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Keywords: | Sunday weekly Seven Investigations Cultural interest |
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