| 移动阅读时代大众期刊App发展的困境与对策 |
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| 引用本文： | 雷阳.移动阅读时代大众期刊App发展的困境与对策[J].出版科学,2016,24(2):87-90. |
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| 作者姓名： | 雷阳 |
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| 作者单位： | 武汉大学信息管理学院，武汉，430072 |
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| 摘 要： | 互联网和移动终端的快速发展带来移动阅读产业的发展热潮，为了满足读者的阅读需求，大众期刊App应运而生，并在短时间内赢得用户的青睐。然而在其快速发展的同时，仍然存在产品设计趋同、用户体验不足、盈利模式不明朗等诸多困境。遵循新媒体传播特性、强化互联网用户思维、注重用户体验的内容营销或可缓解大众期刊App发展的困境，实现期刊移动阅读产业的可持续发展。
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| 关 键 词： | 移动阅读 期刊App 用户体验 发展困境 |
The Problems and Solutions of App of Magazine Development in the Era of Mobile Reading |
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| Abstract: | With the rapid development of mobile Internet, magazine providers have produced correspond App in order to satisfy consumer demand of mobile reading. This paper summarizes the current status of App of magazine development based on market report. However, there are some defects like insufficient user experience, fuzzy business model behind App of magazine development. Therefore, this paper proposes corresponder commendations and countermeasures in consideration of market conditions and App. |
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| Keywords: | Mobile reading App of magazine User experience Dilemma |
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