| 读者购书心理的文化透视 |
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| 引用本文： | 郭欣.读者购书心理的文化透视[J].出版科学,2011,19(5):66-68. |
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| 作者姓名： | 郭欣 |
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| 作者单位： | 南京大学出版社,南京,210093 |
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| 摘 要： | 利用心理分析方法对读者的阅读心理进行分析,并结合不同的读者类型,着重分析网络时代的购书心理,有针对性地揭示读者购书心理,从而提高出版服务水平,以满足图书消费者的阅读需求。
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| 关 键 词： | 读者 购书心理 文化透视 |
on the View of the Cultural Perspective of Readers' Psychology of Purchasing Books |
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| Authors: | Guo Xin |
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| Abstract: | This article analyzes readers ' reading psychology by using the approach of psychological analysis.The article stresses that readers' consuming psychology in internet age.Italso reveals readers' consuming psychology on the basis of their types in order to improve the standard of publishing service and to meet consumers' needs. |
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| Keywords: | Readers Psychology of purchasing Cultural perspective |
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