| 浅议图书衍生品及其品牌塑造 |
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| 引用本文： | 邹蕊,刘永坚.浅议图书衍生品及其品牌塑造[J].出版科学,2008,16(1):45-48. |
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| 作者姓名： | 邹蕊 刘永坚 |
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| 作者单位： | 武汉理工大学文法学院,武汉理工大学出版社,武汉,430070 |
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| 摘 要： | 图书衍生品是围绕图书相关方面进行周边开发制造的产品。它是依托图书品牌在文化、创意、经济等社会生活各个领域进行产业化开发的结果。图书衍生品的品牌塑造可以从三个方面开展:打造角色品牌、经营作家品牌和形成品牌系列。
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| 关 键 词： | 图书 图书衍生品 品牌 |
| 文章编号： | 1009-5853(2008)01-0045-04 |
| 修稿时间： | 2007年10月5日 |
Book Derivatives and Brand Building |
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| Authors: | Zou Rui Liu Yongjian |
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| Institution: | Zou Rui Liu Yongjian |
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| Abstract: | Book derivatives are the products that base on the publication of a book. They are the fruit of in- dustrialization developmentin allareas of social life,including culture, creative, economic, and so on, which based on from book brand. The brand construction of book derivatives can be developed from the following three ways:crea- tiving a star image, exploring or cultivating star writers, and forming a series of books. |
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| Keywords: | Book Book derivatives Brand |
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