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Analyzing the Influence of Marketing Intelligence and Risk-Taking of the Librarians of Kids/Teens Libraries on Competitive Advantage and User Loyalty |
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| Authors: | Elham Kiani Azarnoush Ansari |
| Institution: | 1. Master of Knowledge and Information Science, University of Isfahan, Isfahan, Iran;2. Department of Management, University of Isfahan, Isfahan, Iran |
| Abstract: | |
| Keywords: | Competitive advantage kids/teens libraries marketing intelligence risk-taking ability user loyalty |