| 基于购物冲动下的读者借阅行为的思考 |
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| 引用本文： | 金晓冬.基于购物冲动下的读者借阅行为的思考[J].山东图书馆季刊,2020(1):90-94. |
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| 作者姓名： | 金晓冬 |
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| 作者单位： | 重庆图书馆,重庆400037 |
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| 摘 要： | 通过读者的借阅行为改善图书馆的服务工作,挖掘读者的借阅习惯和特点,从而指导图书馆提供更加完善的服务。本文从商业行为中的购物冲动影响出发,分析了读者借阅行为中购物冲动产生的原因和影响因素,包括读者面对的信息环境、借阅区环境,时间因素等的影响,以及由此对读者借阅行为进行优化的意义,并提出相关的优化路径思考。
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| 关 键 词： | 购物冲动 读者 借阅行为思考 |
Thinking on Readers’Borrowing Behavior Based on Shopping Impulse |
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| Jin Xiaodong.Thinking on Readers’Borrowing Behavior Based on Shopping Impulse[J].Shang Dong Library Quarterly,2020(1):90-94. |
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| Authors: | Jin Xiaodong |
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| Abstract: | The paper aims to improve the library service through the borrowing behavior of readers and taps into the borrowing habits and characteristics of readers so as to guide the library to provide more perfect services.Starting from the influence of shopping impulse in commercial behavior,this paper analyzes the reasons and influencing factors of shopping impulse in readers'borrowing behavior,including the influence of information environment,borrowing area environment and time factors faced by readers.Then,the paper discusses the significance of optimizing readers'borrowing behavior and puts forward relevant optimization paths. |
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| Keywords: | Shopping impulse Readers Borrowing behavior optimization |
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