| 《中华图书馆协会会报》的广告优势、费用及成效 |
| |
| 引用本文： | 张书美,郑永田.《中华图书馆协会会报》的广告优势、费用及成效[J].山东图书馆季刊,2014(2):32-36. |
| |
| 作者姓名： | 张书美 郑永田 |
| |
| 作者单位： | [1]江西师范大学图书馆,江西南昌330027 [2]华南师范大学图书馆,广东广州510006 |
| |
| 摘 要： | 《中华图书馆协会会报》内容宏富，除设置有会务纪要、图书馆界消息、图书馆学论著、新书介绍等精彩栏目外，也应社会需求在封页等处刊登广告。《会报》内容可信度高、出版稳定性强、社会影响面广，凡此种种优势使得《会报》深受广告客户青睐。《会报》存续期间，共刊登广告476个，这些广告成功搭建起图书馆界信息交流的平台，有力促进了民国时期图书馆用品的标准化，并对民国时期新旧文化的传播做出了积极的贡献。
|
| 关 键 词： | 《中华图书馆协会会报》 民国时期 广告优势 广告费用 广告成效 |
The advertisement advantage,cost and effectiveness of the Bulletin of the Library Association of China |
| |
| Zhang Shumei,Zheng Yongtian.The advertisement advantage,cost and effectiveness of the Bulletin of the Library Association of China[J].Shang Dong Library Quarterly,2014(2):32-36. |
| |
| Authors: | Zhang Shumei Zheng Yongtian |
| |
| Institution: | Zhang Shumei,Zheng Yongtian |
| |
| Abstract: | Bulletin of the Library Association of China had rich content.In addition to set the wonderful col-umn such as meeting memo,library science book,library science news,book introductions,it also widely advertised in the letter page and other places to meet the demand of the society.The Newspaper had high credibility,strong sta-bility,It attracted advertisers＇favor.During its existence,the total of advertisements were 476.These advertisements successfully set up library information exchange platform,promoted the standardization of library products during the period of the republic of China powerfully and made a positive contribution to the new and old culture spread. |
| |
| Keywords: | Bulletin of the library association of China The Republic of China Advertising advantage Ad-vertising cost Advertising effectiveness |
| 本文献已被 维普 等数据库收录！ |
