| 浅谈高校图书馆导入4Ps与4Cs |
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| 引用本文： | 夏可树.浅谈高校图书馆导入4Ps与4Cs[J].四川图书馆学报,2005(2):2-5. |
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| 作者姓名： | 夏可树 |
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| 作者单位： | 成都航空职业技术学院,图书馆,四川,成都,610021 |
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| 摘 要： | 分析了高校图书馆文献信息资源利用率很低的现象及其成因,提出可以将现代企业4Ps、4Cs营销理念引入图书馆业务工作,以提高读者工作服务质量,扩大读者工作服务范围,在充分满足校内师生阅读需求的前提下．努力为社区居民和社会公众读者提供优质服务,为创建和形成全民学习、终身学习的学习型社会贡献力量。
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| 关 键 词： | 4Ps 4Cs 高校图书馆 文献资源利用率 终身学习 学习型社会 |
| 文章编号： | 1003-7136(2005)02-0002-04 |
| 修稿时间： | 2005年3月5日 |
A Brief Discussion on Introducing 4Ps and 4Cs to University Libraries |
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| XIA Ke-shu.A Brief Discussion on Introducing 4Ps and 4Cs to University Libraries[J].Journal of The Sichuan Society for Library Science,2005(2):2-5. |
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| Authors: | XIA Ke-shu |
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| Abstract: | The information resources in many university libraries has low usage rate. This paper analyzes this phenomenonand its sreasons.The auther proposes to introduce the marketing strategies like 4Ps and 4Cs of modern enterprises into the operation of university libraries in order to increase readers service quality, to enlarge service areas. After the needs of the university faculty, staff and students are satisfied, a university library should provide high quality service to community residents and common citizens, to make contributions for the creations of a"studying society"in which everyone reads and enjoys life-long studys. |
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| Keywords: | 4Ps 4Cs university libraries information resources usage rate life-long study studying society |
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