What About the Hyperlocals? |
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| Authors: | Sara Leckner Carina Tenor Gunnar Nygren |
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| Institution: | 1. Department of Computer Science and Media Technology, Faculty of Technology and Society, Malm? University, Swedensara.leckner@mah.se;3. Department of Social Sciences, S?dert?rn University, Sweden. E-mail: carina.tenor@sh.se;4. Department of Social Sciences, S?dert?rn University, Sweden. E-mail: gunnar.nygren@sh.se |
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| Abstract: | Using a survey of a sample of hyperlocal actors in Sweden (N?=?178), this article examines preconditions, motivations and sustainability for hyperlocal media operations, outside the traditional media chains, in order to provide a picture of their function in the current media landscape, and to further build on the understanding of the hyperlocal business model. This study extends the hyperlocal definition by including media platforms other than websites. The results show that the operations indeed aim to support and foster citizenship, strengthen democracy and mirror the local community. At the same time, as shown by other studies, the fact that they are not large-scale, highly profitable operations may challenge their sustainability. Nonetheless, most of them claim to be profitable, largely because of the print platform, and have a positive outlook on the future. Revenues from advertising and readership are currently less substantial for Web-based operations, which reinforces the need to broaden the definition of hyperlocal publishing platforms when talking about financial sustainability. Currently, hyperlocal media in Sweden, with small resources and a lower publishing frequency, cannot be viewed as a replacement of established media, but play important roles as complementary alternative voices and contribute to media plurality in the local community. |
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| Keywords: | alternative news business models community news hyperlocal independent news local news news media |
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