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Making Video News Visible: Identifying the Optimization Strategies of the Cybermedia on YouTube Using Web Metrics |
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| Authors: | Carlos Lopezosa Enrique Orduna-Malea Mario Pérez-Montoro |
| Institution: | 1. Department of Communication, Universitat Pompeu Fabra, Barcelona, Spaincarlos.lopezosa@upf.edu;3. Department of Audiovisual Communication, Documentation and History of Art (DCADHA), Universitat Politècnica de València, Valencia, Spain;4. Department of Information Science and Media Studies, Universitat de Barcelona, Barcelona, Spain |
| Abstract: | |
| Keywords: | Cybermedia YouTube search engine optimization video SEO Journalism analytic tools web indicators Spain |