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Internet and Television Are Not Substitutes for Seeking Political Information
Authors:Jennifer Brubaker
Institution:1. Department of Communication Studies , University of North Carolina–Wilmington brubakerj@uncw.edu
Abstract:Internet news consumption is growing and television news viewership is decreasing; however, online news is not a substitute for television news. This study found motives for seeking political information from television and the Internet to be information-seeking, entertainment, civic duty, and social utility. In seeking political information, audiences use Internet and television in conjunction as supplements or complements, rather than as substitutes. Multiple regression analysis showed that information-seeking and social utility predicted television use, and information-seeking and civic duty predicted Internet use.
Keywords:Functional Alternatives  Internet  Politics  Television  Uses and Gratifications
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