Examining the Potential Gender Gap in Online Health Information-Seeking Behaviors Among Digital Natives |
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| Authors: | Rory McGloin Keith Richards Kimberly Embacher |
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| Institution: | 1. Undergraduate Studies, University of Connecticut;2. School of Communication, East Carolina University;3. Department of Communication, University of Connecticut |
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| Abstract: | This investigation focused on gender differences in young adults related to health consciousness and online health information seeking. Contrary to prior research, gender was not a significant predictor of either health consciousness or health information-seeking behavior. Furthermore, health consciousness was found to be a more influential predictor of online health information-seeking behaviors than gender. |
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| Keywords: | Digital Natives Gender Health Communication Health Consciousness Health Information Seeking |
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