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In search of market niches |
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| Authors: | Maili Wolf |
| Institution: | Executive officer for magazines of Ringier AG , Dufourstrasse 23, Zurich, CH 8008, Switzerland |
| Abstract: | This article explores marketing issues in the development of new print media products, reviewing factors that contribute to the success and failure of new publications in Europe. The author then suggests eight principles that characterize the successful launch of a new newspaper or magazine. |
| Keywords: | |