| 短视频在传统医学期刊中的应用探索——以《新医学》杂志为例 |
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| 引用本文： | 洪悦民.短视频在传统医学期刊中的应用探索——以《新医学》杂志为例[J].编辑学报,2022(6):668-672. |
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| 作者姓名： | 洪悦民 |
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| 作者单位： | 中山大学附属第三医院医学情报中心《新医学》编辑部,510630,广州 |
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| 摘 要： | 作为创刊53年的传统医学期刊,《新医学》坚持守正创新,在媒体融合发展的道路上努力前行,将官方网站、微博与微信相结合以提升期刊的传播力与学术影响力。近年来,5G智能终端设备的普及使短视频以爆炸式的势头迅猛发展,《新医学》也紧跟媒体发展的步伐,对短视频的应用进行了积极探索,在结合期刊实际情况下,先后探讨了实操类视频及动画摘要的应用效果,经实践后,确定将微博动画摘要作为主要的短视频传播手段。本文就《新医学》的相关经验进行阐述,以期为医学期刊的媒体融合发展提供参考,以及为更好地向公众传递专业的医学信息、为医疗卫生事业的发展添砖加瓦。
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| 关 键 词： | 医学期刊 《新医学》 短视频 媒体融合 动画摘要 |
Application of video clips in traditional medical journals:taking Journal of New Medicine as an example |
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| HONG Yuemin.Application of video clips in traditional medical journals:taking Journal of New Medicine as an example[J].Acta Editologica,2022(6):668-672. |
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| Authors: | HONG Yuemin |
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| Institution: | Editorial Department of Journal of New Medicine, Medical Information Center of the Third Affiliated Hospital of Sun Yat-sen University, 510630, Guangzhou, China |
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| Abstract: | As a traditional medical journal founded 53 years ago, Journal of New Medicine(J New Med) has been adhering to the principle of integrity and innovation, making every efforts to move forward towards media convergence and development. J New Med combines official website,Weibo and WeChat to increase its power in dissemination and academic influence. In recent years, the popularity of 5G intelligent devices has led to the explosion of video clips. J New Med has also kept up with the development of media industry and explored the application of video clips. Based on the status quo of the journal, we investigate the effect of video clips and animated abstracts on some clinical operations, after which a decision was made choosing microblog animated abstract as the main dissemination tool among various forms of video clips. In this paper, relevant experiences of J New Med are discussed in order to provide reference for the convergent development of medical journals and also provide professional medical information to the public, and to contribute to the development of medical and health undertakings. |
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| Keywords: | medical journals Journal of New Medicine short video media convergence animated abstract |
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