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医药卫生期刊的广告产品:分类·设计·营销
引用本文:袁桂清,李季秋.医药卫生期刊的广告产品:分类·设计·营销[J].编辑学报,2008,20(3):194-196.
作者姓名:袁桂清  李季秋
作者单位:中华医学会杂志社,100710,北京
摘    要:医药卫生期刊广告产品可分为平面广告产品、学术广告产品、电子广告产品、立体广告产品和延伸广告产品.其设计原则为守法原则、学术推进原则、科学真实原则、成果转化原则;其营销应瞄准市场,盯住客户,服务客户,同时策划先行并做好组织运作.

关 键 词:医药卫生期刊  广告产品
收稿时间:2007/7/26 0:00:00
修稿时间:2007年7月26日

Classification, design and marketing of advertising products in medical periodicals
YUAN Guiqing and LI Jiqiu.Classification, design and marketing of advertising products in medical periodicals[J].Acta Editologica,2008,20(3):194-196.
Authors:YUAN Guiqing and LI Jiqiu
Institution:YUAN Guiqing,LI Jiqiu Publishing House of Chinese Medical Association,100710,Beijing,China
Abstract:The advertising products of medical periodicals are classified into the plane advertising products,the academic advertising products,the three-dimensional advertising products and the derivative products.The design principles comprise the academic guide principle,the scientific principle,and the achievement transformation principle.The marketing strategy includes the market-orientation,the client-orientation and the client service as well as the good planning,design,and operation of the advertising products...
Keywords:medical periodical  advertising products  
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