| 基于用户增长的科技期刊微信公众平台运营实践——以《大气科学学报》为例 |
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| 引用本文： | 张福颖,沈丹,倪东鸿.基于用户增长的科技期刊微信公众平台运营实践——以《大气科学学报》为例[J].编辑学报,2019,31(5):542-544. |
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| 作者姓名： | 张福颖 沈丹 倪东鸿 |
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| 作者单位： | 南京信息工程大学期刊部,210044,南京;南京信息工程大学期刊部,210044,南京;南京信息工程大学期刊部,210044,南京 |
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| 基金项目： | *2017年江苏省期刊协会课题(2017JSQKB14；2017JSQKA07) |
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| 摘 要： | 基于2018年10—11月《大气科学学报》微信公众平台在促进用户数量增长方面的4次运营实践,探讨科技期刊利用微信公众平台提升刊物影响力的4种运营方法:微博微信联动传播交叉运营,借助学术会议集中推广,利用QQ群加力宣传,推送优质科普论文吸引关注。认为运营维护好微信公众平台用户应注意4点:注重细节服务,完善平台功能,微信内容与纸刊内容互补,坚持内容为王。
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| 关 键 词： | 微信公众平台 关注用户增长 用户维护 科技期刊 学术影响力 社会影响力 |
Operation practices of WeChat Public Platform for scientific journals based on user growth:take Transactions of Atmospheric Sciences as an example |
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| ZHANG Fuying,SHEN Dan and NI Donghong.Operation practices of WeChat Public Platform for scientific journals based on user growth:take Transactions of Atmospheric Sciences as an example[J].Acta Editologica,2019,31(5):542-544. |
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| Authors: | ZHANG Fuying SHEN Dan and NI Donghong |
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| Institution: | Department of Periodicals, Nanjing University of Information Science & Technology, 210044, Nanjing, China,Department of Periodicals, Nanjing University of Information Science & Technology, 210044, Nanjing, China and Department of Periodicals, Nanjing University of Information Science & Technology, 210044, Nanjing, China |
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| Abstract: | Based on the four operation practices of WeChat Public Platform in Transactions of Atmospheric Sciences from October to November 2018 in promotion the growth of users, this paper discusses four operation methods of enhancing the influence of periodicals by using the WeChat Public Platform in scientific journals:Cross-operation through the linkage of WeChat and micro-blog, centralized promoting through academic conferences, using QQ group to strengthen publicity, and attracting attention by pushing high-quality popular science papers. In order to maintain the WeChat Public Platform users, we need to pay attention to four points:attaching importance to the detail service, improving the platform function, making the content of WeChat complementary with the content of periodicals, and insisting on content as the king. |
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| Keywords: | WeChat Public Platform growth of concerned user user maintenance scientific journals academic impact social impact |
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