| 全媒体出版中增强出版的模式研究 |
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| 引用本文： | 崔玉洁,包颖,廖坤.全媒体出版中增强出版的模式研究[J].编辑学报,2018,30(1):70-73. |
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| 作者姓名： | 崔玉洁 包颖 廖坤 |
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| 作者单位： | 西南大学期刊社,400715,重庆;西南大学期刊社,400715,重庆;西南大学期刊社,400715,重庆 |
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| 基金项目： | 中国高校科技期刊研究会2017年专项基金课题(CUJS 2017-007)，重庆市科学技术期刊编辑学会2017年期刊出版研究重点资助基金项目(CQKJA 201702)，中央高校基本业务费专项资金资助项目(SWU 1609165)，全国理工农医院校社科学报2016年度基金资助项目(LGNY16B8) |
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| 摘 要： | 媒介融合背景下,传统期刊转型的关键是实现全媒体出版.增强出版以新媒体为载体,以增加论文的内容呈现形式和传播手段为目的,是一种全新的期刊产品形态,是全媒体出版的必然选择.文章探讨增强出版的传播内容,以纸刊增强出版、网页增强出版、微信增强出版为例提出了期刊增强出版的几条路径,以期为期刊数字化建设提供思路和方法.
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| 关 键 词： | 全媒体出版 增强出版 微场景 微网站 |
Research on the mode of enhanced publication in the omnimedia publishing |
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| CUI Yujie,BAO Ying and LIAO Kun.Research on the mode of enhanced publication in the omnimedia publishing[J].Acta Editologica,2018,30(1):70-73. |
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| Authors: | CUI Yujie BAO Ying and LIAO Kun |
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| Institution: | Journal Press of Southwest University,400715,Chongqing,China,Journal Press of Southwest University,400715,Chongqing,China and Journal Press of Southwest University,400715,Chongqing,China |
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| Abstract: | In the background of media integration,the key to the transformation of traditional journals is to realize the omnimedia publishing.It is an inevitable choice for all media publishing to enhance the publication of new media as the carrier,to increase the content of the paper presentation and means of communication for the purpose of a new periodical product form.This paper discusses the content of the publishing in detail,and puts forward several ways to enhance the publication,such as paper enhanced publishing,web enhanced publishing,WeChat enhanced publishing,etc,in a hope of improving the digital construction of journals to provide ideas and methods. |
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| Keywords: | omnimedia publishing enhanced publishing micro scene micro website |
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