| 读者群落:学术期刊面向对象的科学传播 |
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| 引用本文： | 张朝军.读者群落:学术期刊面向对象的科学传播[J].编辑学报,2018,30(5):454-458. |
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| 作者姓名： | 张朝军 |
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| 作者单位： | 中国石油勘探开发研究院《石油勘探与开发》编辑部,100083,北京〖FL |
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| 基金项目： | *中国科技期刊国际影响力提升计划(PIIJ2-D-12)资助 |
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| 摘 要： | 读者是科技期刊生存的基础,为读者服务是期刊发展的前提。针对目前科技期刊一味追求SCI和影响因子,部分出版单位不考虑国内读者和自身条件刻意创办英文刊等问题,本文对其存在的症结和对策进行了研究。分析认为,目前很多期刊过度追求影响力,而忽略了传播力,其出发点产生了偏差。期刊的定位和读者群落不清晰是导致部分科技期刊盲目追求高标准的原因。基于《石油勘探与开发》的办刊实践,笔者提出科技期刊细分读者群落的思路,通过多种方式扩展读者群的范围和类型,实现覆盖国内外专家学者、产业工作者、社会读者等多种类型,并构建快速传播渠道和读者群数量稳步增长的途径,实现助推国家理论技术创新、加快科技成果产业化、提升国际学术界话语权、传播科技、提升公众科学素养等多方面的作用。
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| 关 键 词： | 科技期刊 石油勘探与开发 读者群落 科学传播力 国际影响力 |
Reader community:the object-oriented scientific communication of academic periodicals |
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| ZHANG Chaojun.Reader community:the object-oriented scientific communication of academic periodicals[J].Acta Editologica,2018,30(5):454-458. |
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| Authors: | ZHANG Chaojun |
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| Institution: | Editorial Office of Petroleum Exploration and Development, Research Institute of Petroleum Exploration & Development, Petrochina, 100083, Beijing, China |
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| Abstract: | Readers are the basis of the survival of sci-tech periodicals, and serving readers is the prerequisite of periodical development. Aiming at the problems existing in sci-tech periodicals, such as blindly pursuing SCI and impact factors without considering their own situation, this paper analyzes the underlined reasons and proposes countermeasures. It is found that many periodicals are excessively pursuing influence while ignoring the communication nature, and thus the orientation of the periodicals is biased. The misguided positioning of periodicals and the unclear readership community are the reasons why some sci-tech periodicals blindly embrace the so-called high standards. Through the practice of publishing Petroleum Exploration and Development, the author puts forward the thought of subdividing reader community of sci-tech periodicals, expanding the range and type of readership through all kinds of media, covering various types, such as domestic and foreign experts and scholars, industry workers, leadership decision-makers, social readers, etc., and constructing the channel for the rapid dissemination and the steady growth of reader community quantity. By these ways can we realize to push forward the national theoretical and technological innovation, accelerate the science and technology achievement industrialization, promote the international academic discourse power, communicate the science and technology, and enhance populace scientific literacy. |
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| Keywords: | sci-tech periodical Petroleum Exploration and Development readership community scientific communication international influence |
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