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媒体融合背景下科技期刊学术传播方阵的构建与探索
引用本文:陈勇,郭伟.媒体融合背景下科技期刊学术传播方阵的构建与探索[J].编辑学报,2019,31(2):138-140.
作者姓名:陈勇  郭伟
作者单位:湖北工业大学《中国机械工程》杂志社,430068,武汉;湖北工业大学《中国机械工程》杂志社,430068,武汉
基金项目:*中国科协精品科技期刊工程项目(2105KJQK003-1:JPQK4-X-071)
摘    要:科技期刊担负着记录、传播创新科技成果和引领、推动科技进步的使命。纸本时代的传统学术传播已无法很好地适应当前媒体融合时代的受众需求,为革除纸本期刊学术传播的弊端,在当前媒体融合的大背景下,科技期刊理应在学术传播方面进行大胆探索和创新。本文以《中国机械工程》近年的融合办刊实践为基础,构建了该刊的学术传播方阵,并在办刊实践中形成了动态调整和完善的机制。通过自主传播和依托传播2种方式对纸媒进行数字化拓展和延伸,并以开放科学计划和超星数字化专题为例,分析了2种传播方式之间的关系。

关 键 词:媒体融合  学术传播方阵  自主传播  依托传播  开放科学(资源服务)计划

Construction and exploration of academic communication matrix of scientific journals under the background of media convergence
Institution:China Mechanical Engineering Magazine Office, Hubei University of Technology, 430068, Wuhan , China and China Mechanical Engineering Magazine Office, Hubei University of Technology, 430068, Wuhan , China
Abstract:Scientific journals are responsible for the mission of recording, disseminating and leading innovative scientific achievements and promoting scientific progress. Traditional academic communication in the paper-based era was no longer able to meet the needs of the audience in the current era of media convergence. To eliminate the drawbacks of academic communication of paper-based journals, under the background of current media convergence,scientific journals should make bold exploration and innovation in academic communication. The academic communication matrix was constructed based on the practice of China Mechanical Engineering in recent years, and the mechanism of dynamic adjustment and perfection has been formed in the practice of running the journal. Digital expansion and extension of paper-based media was done through autonomous communication and relying communication. Taking the OSID project and the special topic of Superstar Digitization as an example, we analyzed the relationship between the two communication modes.
Keywords:media convergence  academic communication matrix  autonomous communication  relying communication  Open Science Identity (OSID) project
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