| 《南方护理学报》"以读者为中心"战略的实施 |
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| 引用本文： | 方玉桂,李亚洁.《南方护理学报》"以读者为中心"战略的实施[J].编辑学报,2004,16(3):208-209. |
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| 作者姓名： | 方玉桂 李亚洁 |
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| 作者单位： | 南方护理学报编辑部,510515,广州,第一军医大学附属南方医院内;南方护理学报编辑部,510515,广州,第一军医大学附属南方医院内 |
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| 摘 要： | <南方护理学报>办刊10余年,近2年能实现飞跃式发展,主要是由于编辑部适应市场经济的形势,实施"以读者为中心"战略,紧贴读者需求,不断推出新的举措:1)针对临床一线护理人员外出学习机会少,接收新信息、新知识受客观条件限制的现状,率先推出以刊授形式举办继续教育项目护理新业务新技术学术交流;2)为了更好地为读者服务,从2003年4月开始,向读者推出"一对一"写作辅导活动.这些做法留住了原有的读者,吸引了潜在的读者,为学报发展奠定了坚实的群众基础,学报的影响力显著提升,发行量由原来的1.5万余册一跃为7.5万～12万余册.
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| 关 键 词： | 以读者为中心 刊授 写作辅导 南方护理学报 |
| 修稿时间： | 2004年2月20日 |
Implement of readers-centered strategy in Nanfang Journal of Nursing |
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| Fang Yugui,Li Yajie First- author's address Editorial.Implement of readers-centered strategy in Nanfang Journal of Nursing[J].Acta Editologica,2004,16(3):208-209. |
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| Authors: | Fang Yugui Li Yajie First- author's address Editorial |
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| Institution: | Fang Yugui,Li Yajie First- author's address Editorial Department of Nanfang Journal of Nursing,Nanfang Hospital,the First Military Medical University,510515,Guangzhou,China |
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| Abstract: | The leap of Nanfang Journal of Nursing in recent two years since its initiation a decade ago owes to the readers-centered strategy to a great extent to adapt itself to the market economy. The new strategy focuses on the following measures. The first is combination of the continued education project into the journal to promote the academic exchange of new nursing business and technology, aiming at the status that the clinical nurses have few chances to learn new information and knowledge; The second is initiation of "face-to-face" guidance of academic writing from April 2003, which has not only retained the former readers but also has appealed to more possible readers, so that the publication has skyrocketed from 15 thousand to 75 or even 120 thousand volumes, 5-8 times larger than before. |
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| Keywords: | readers-centered corresponding by journal guidance of academic writing Nanfang Journal of Nursing |
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