| 媒介融合背景下科技期刊OTO传播模式建构 |
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| 引用本文： | 边巍.媒介融合背景下科技期刊OTO传播模式建构[J].编辑学报,2014,26(3):265-267. |
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| 作者姓名： | 边巍 |
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| 作者单位： | 对外经济贸易大学中文学院; |
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| 摘 要： | 以媒介融合为背景,分析科技期刊传统传播模式与网络传播模式日渐融合的趋势,提出了科技期刊以编辑出版为核心,建构OTO(online to offline)融合传播模式,即"线上到线下模式",使传统模式与网络深度融合,促进科技期刊的发展与传播。
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| 关 键 词： | 媒介融合 科技期刊 网络传播 线上到线下模式 |
| 收稿时间： | 2014/2/10 0:00:00 |
| 修稿时间： | 2014/2/10 0:00:00 |
Construction of OTO communication model in the background of media convergence |
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| BIAN Wei.Construction of OTO communication model in the background of media convergence[J].Acta Editologica,2014,26(3):265-267. |
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| Authors: | BIAN Wei |
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| Institution: | School of Chinese Language and Literature,University of International Business and Economics,100029,Beijing,China |
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| Abstract: | In the background of media convergence, this paper analyzes the integration of the traditional communication model and internet communication model of sci-tech journals, and then proposes a new communication model, named OTO (online to offline), which deeply converges the traditional and internet models and increases the development and communication of sci-tech journals. |
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