| 中国科技期刊国际化传播的SWOT分析 |
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| 引用本文： | 程启厚,朱蔚,张静.中国科技期刊国际化传播的SWOT分析[J].编辑学报,2014,26(3):217-221. |
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| 作者姓名： | 程启厚 朱蔚 张静 |
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| 作者单位： | 中国药科大学《中国天然药物》编辑部;中国科技出版股份有限公司; |
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| 基金项目： | 中央高校基本科研业务费专项资金培育项目(JKPR2013002);国家留学基金(2013—2014) |
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| 摘 要： | 科技期刊传播策略是科技期刊发展中的重要支撑。当前全球科技迅猛发展,我国的科技水平也在不断提升,对科技传播与交流媒介的要求也越来越趋于高端化,国际化传播是当前科技交流的时代背景下必然要面临的课题。文章通过分析国际视角下中国科技期刊国际化传播的优势、劣势、机遇和威胁,以期为中国科技期刊实现有效的国际化传播提供参考。
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| 关 键 词： | 科技期刊 国际化传播 优势、劣势、机遇和威胁 |
| 收稿时间： | 2014/2/11 0:00:00 |
| 修稿时间： | 2014/2/11 0:00:00 |
SWOT analysis of the international communication of Chinese sic-tech periodicals |
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| CHENG Qihou,ZHU Wei and ZHANG Jing.SWOT analysis of the international communication of Chinese sic-tech periodicals[J].Acta Editologica,2014,26(3):217-221. |
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| Authors: | CHENG Qihou ZHU Wei and ZHANG Jing |
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| Institution: | Editorial office of Chinese Journal of Natural Medicines, China Pharmaceutical University, 210009, Nanjing, China |
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| Abstract: | Communication strategy is an important support for the development of sic-tech periodicals. With the rapid progress of global sic-tech and the promotion of Chinese sic-tech level, the demand of the communication media has been highly oriented. International communication has become an inevitable choice for the sic-tech research field. Under this background, the SWOT analysis on the international communication of Chinese sic-tech periodicals was conducted. The information of strength, weakness, opportunity and threat on the international communication of Chinese sic-tech periodicals can supply some reference for the development of Chinese sic-tech periodicals. |
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| Keywords: | sic-tech periodical international communication SWOT |
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