| 科技期刊需重视基于事件营销的资源再开发 |
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| 引用本文： | 张建军,任延刚.科技期刊需重视基于事件营销的资源再开发[J].编辑学报,2014,26(4):347-348. |
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| 作者姓名： | 张建军 任延刚 |
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| 作者单位： | 《中国实用内科杂志》编辑部; |
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| 摘 要： | 阐述《中国实用内科杂志》一期成功的选题策划,即不断开发学科资源,拓展合作方式。认为在追求科技期刊事件营销成功的同时更要重视资源的再开发。
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| 关 键 词： | 科技期刊 科技期刊经营 营销策略 事件营销 |
| 收稿时间： | 2013/11/17 0:00:00 |
| 修稿时间： | 2013/11/17 0:00:00 |
Sci-tech journals should pay attention to resource re-development based on event marketing |
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| ZHANG Jianjun and REN Yangang.Sci-tech journals should pay attention to resource re-development based on event marketing[J].Acta Editologica,2014,26(4):347-348. |
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| Authors: | ZHANG Jianjun and REN Yangang |
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| Institution: | Editorial Board of Chinese Journal of Practical Internal Medicine, 110001, Shenyang, China and Editorial Board of Chinese Journal of Practical Internal Medicine, 110001, Shenyang, China |
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| Abstract: | In this paper, we discuss the exploration of subject resources and cooperation styles based on a successful issue designed and edited by Chinese Journal of Practical Internal Medicine. We consider that it is important for us to re-develop subject resources while performing successful event marketing in managing scientific journals. |
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| Keywords: | sci-tech journals management of sci-tech periodicals marketing strategy event marketing |
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