| 从荷兰《阀门世界》杂志看行业期刊的发展 |
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| 引用本文： | 胡志强,栗延文.从荷兰《阀门世界》杂志看行业期刊的发展[J].编辑学报,2008,20(6):563-564. |
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| 作者姓名： | 胡志强 栗延文 |
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| 作者单位： | 通用机械杂志社,100037,北京;通用机械杂志社,100037,北京 |
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| 摘 要： | 荷兰<阀门世界>杂志的经营模式及其市场定位、读者定位、发行定位和内容定位值得我国行业期刊借鉴.
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| 关 键 词： | 行业期刊 B2B模式 读者群 广告市场 专刊 品牌 |
| 收稿时间： | 2004/3/16 0:00:00 |
| 修稿时间： | 2004/3/16 0:00:00 |
Development of trade periodicals as seen from Valve World in Holland |
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| HU Zhiqiang and LI Yanwen.Development of trade periodicals as seen from Valve World in Holland[J].Acta Editologica,2008,20(6):563-564. |
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| Authors: | HU Zhiqiang and LI Yanwen |
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| Institution: | HU Zhiqiang,LI Yanwen General Machinery Magazine Agency,100037,Beijing,China |
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| Abstract: | Through analyzing the management of Valve World of Holland, the paper proves that B2B mode is the way for Chinese trade periodicals to position in right markets, readership, distribution and content. |
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| Keywords: | trade periodical B2B readership advertising market special issue brand |
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