| 期刊质量、发行量、广告三者的关系--《蜜蜂杂志》办刊实践 |
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| 引用本文： | 罗辅林,吴银松.期刊质量、发行量、广告三者的关系--《蜜蜂杂志》办刊实践[J].编辑学报,2004,16(2):144-145. |
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| 作者姓名： | 罗辅林 吴银松 |
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| 作者单位： | 蜜蜂杂志社,650231,昆明;蜜蜂杂志社,650231,昆明 |
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| 摘 要： | 质量是期刊永恒的主题.期刊质量直接影响到期刊的发行量,发行量又制约着发布广告的数量,广告数量对期刊质量又有影响,三者互为因果关系.正确处理好三者的关系,就能为期刊社创造良好的社会效益和经济效益,使期刊走上自我发展的良性循环道路.
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| 关 键 词： | 期刊质量 发行量 广告 相互关系 |
| 修稿时间： | 2003年4月26日 |
Relationship among the journal quality, circulation and advertisements:experience from the running of Journal of Bee |
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| Luo Fulin,Wu Yinsong First-author's addressEditorial Office of Journal of Bee,Kunming,China.Relationship among the journal quality, circulation and advertisements:experience from the running of Journal of Bee[J].Acta Editologica,2004,16(2):144-145. |
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| Authors: | Luo Fulin Wu Yinsong First-author's addressEditorial Office of Journal of Bee Kunming China |
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| Institution: | Luo Fulin,Wu Yinsong First-author's addressEditorial Office of Journal of Bee,650231,Kunming,China |
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| Abstract: | Quality is always the topic of a journal. It has a direct influence on the circulation of the journal, while the advertisements in the journal are restricted by the journal circulation. These three parts have a reciprocal relationship. Therefore, appropriate settlement of the relationship among these three parts is vital to the development of the journal, and to the production of sound social and economic benefits. |
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| Keywords: | journal quality circulation advertisement reciprocal relationship |
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