| 科技期刊"三次售卖"营销模式探析 |
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| 引用本文： | 关卫屏,刘斌,游苏宁.科技期刊"三次售卖"营销模式探析[J].编辑学报,2010,22(6):513-516. |
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| 作者姓名： | 关卫屏 刘斌 游苏宁 |
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| 作者单位： | 《中华儿科杂志》编辑部,100710,北京;北京师范大学文学院,100875,北京;中华医学会杂志社,100710,北京 |
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| 摘 要： | 增强科技期刊营销能力,力求实现三次售卖.要高度重视发行工作(一次售卖),组建专业的发行公司.逐步实现卖广告(二次售卖)、卖品牌(三次售卖).同时,应注意提高营销管理水平,避免各营销环节的衔接不当,引入项目管理模式.
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| 关 键 词： | 科技期刊 三次售卖 加强市场营销 |
| 收稿时间： | 2010/6/12 0:00:00 |
| 修稿时间： | 2010/6/12 0:00:00 |
Enhance sci-tech periodicals'marketing abilities in tertiary sales |
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| GUAN Weiping,LIU Bin and YOU Suning.Enhance sci-tech periodicals'marketing abilities in tertiary sales[J].Acta Editologica,2010,22(6):513-516. |
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| Authors: | GUAN Weiping LIU Bin and YOU Suning |
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| Institution: | Publishing House of Chinese Medical Association,100710,Beijing, China |
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| Abstract: | In order to enhance the marketing abilities of sci-tech periodicals, the primary concern is its publication (primary sales) and the establishment of its own publishing company; secondly, it should gradually increase its advertisement income (secondary sales) and raise its profile so as to raise its brand value (tertiary sales). During the process, market management ability of a periodical is crucial; project management method could be applied. |
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