| 对综合性医学期刊发行量下滑的思考 |
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| 引用本文： | 郑海蓉.对综合性医学期刊发行量下滑的思考[J].编辑学报,2003,15(2):131-133. |
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| 作者姓名： | 郑海蓉 |
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| 作者单位： | 山东卫生报刊社,250014,济南 |
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| 摘 要： | 对全国综合性医学期刊发行量持续下滑这一现象进行分析。认为其客观原因是同类期刊数量激增、专业性期刊大量涌现及新的信息传播煤介的产生和迅速发展，期刊自身的原因主要是读者定位模糊、无名牌栏目、发行措施不得力等。控制发行量下滑的首要措施是进行准确的读者定位，同时打造品牌期刊，扩大发行渠道等。
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| 关 键 词： | 综合性医学期刊 期刊发行 发行量 读者定位 品牌期刊 发行渠道 期刊质量 |
| 修稿时间： | 2002年5月20日 |
On decline in distribution amount of comprehensive medical periodicals |
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| Zheng,Hairong,Editorial.On decline in distribution amount of comprehensive medical periodicals[J].Acta Editologica,2003,15(2):131-133. |
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| Authors: | Zheng Hairong Editorial |
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| Institution: | Zheng Hairong Editorial Department of Shandong Medicine,250014,Jinan,ChinaHQ |
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| Abstract: | The phenomenon of the decline in the distribution amount of comprehensive medical periodicals in China is analyzed. The objective causes for the decline are the sharp increase of the similar periodicals, the tremendous emerging of specialized periodicals and the rapid development of new mediums. The causes also exist in the periodical publishers themselves which are the indistinct positioning of the readership, lack of famous columns and poor distribution measures. The first choice in retarding the decline is to determine the proper orientation of readership. Further countermeasures such as establishing brand periodicals and expanding distribution channels should be applied as well. |
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| Keywords: | comprehensive medical periodical distribution a mount decline cause |
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