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科技学术期刊微信公众号的选择策略分析
引用本文:武晓耕,韩俊,樊云飞,刘碧颖.科技学术期刊微信公众号的选择策略分析[J].编辑学报,2017,29(4):384-386.
作者姓名:武晓耕  韩俊  樊云飞  刘碧颖
作者单位:西北工业大学期刊编辑部,710072,西安;《节能技术》编辑部,150001,哈尔滨
基金项目:西北工业大学政策与战略研究基金项目
摘    要:微信公众号已经成为当前最重要的媒介之一,但人们对它的类型区分并不十分了解,这对科技学术期刊在选择和申请微信公众号的过程中造成一定的困难;因此,文章介绍不同微信公众号类型的优缺点以及适合的期刊种类,以期为科技学术期刊申请和开通适合自己的微信公众号提供参考.

关 键 词:科技学术期刊  微信  微信公众号
收稿时间:2017/1/3 0:00:00
修稿时间:2017/1/3 0:00:00

Choice strategy of WeChat official accounts in scientific academic journals
WU Xiaogeng,HAN Jun,FAN Yunfei and LIU Biying.Choice strategy of WeChat official accounts in scientific academic journals[J].Acta Editologica,2017,29(4):384-386.
Authors:WU Xiaogeng  HAN Jun  FAN Yunfei and LIU Biying
Institution:Editorial Board of Journal of Northwestern Polytechnical University,710072,Xi''an,China
Abstract:The WeChat official account has become one of the most important media,however,its classification is not clear for many people,which make it difficult for many scientific academic journals to choose and apply appropriate WeChat official account.Therefore,in this paper,several different types of Wechat official accounts are introduced and their advantages and disadvantages are analyzed,to provide reference for scientific academic journals which need to apply and develop their own WeChat official accounts.
Keywords:scientific academic journal  WeChat  WeChat official accounts
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