| 提升选题策划质量是期刊不变的主题——《药学进展》的实践 |
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| 引用本文： | 康银花,郑晓南.提升选题策划质量是期刊不变的主题——《药学进展》的实践[J].编辑学报,2017,29(4):394-397. |
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| 作者姓名： | 康银花 郑晓南 |
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| 作者单位： | 中国药科大学《药学进展》编辑部,210009,南京;中国药科大学《药学进展》编辑部,210009,南京 |
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| 基金项目： | 2016年度江苏省期刊协会资助项目，江苏省科技期刊研究基金专题项目 |
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| 摘 要： | 提升选题策划质量是打造品牌期刊的必然要求,是科技期刊市场化的制胜法宝.《药学进展》编辑部在提升选题策划质量方面积极采取一系列措施.包括:聚焦热点专题,突出领域最新进展;关注重大成果,追踪学科前沿课题;围绕重大决策,解读行业发展新政;建立响应机制,及时报道重大选题(事件);组织会议研讨,促进学术交流与发展;瞄准新优产品,推动成果转化应用——旨在切实提升期刊的学术质量与影响力.
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| 关 键 词： | 科技期刊 选题策划 学术质量 期刊品牌 |
| 收稿时间： | 2016/11/20 0:00:00 |
| 修稿时间： | 2016/11/20 0:00:00 |
Improving the quality of topics planning is the eternal theme of scientific journals:taking the practice of Progress in Pharmaceutical Sciences as a case study |
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| KANG Yinhua and ZHENG Xiaonan.Improving the quality of topics planning is the eternal theme of scientific journals:taking the practice of Progress in Pharmaceutical Sciences as a case study[J].Acta Editologica,2017,29(4):394-397. |
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| Authors: | KANG Yinhua and ZHENG Xiaonan |
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| Institution: | Editorial Department of Progress in Pharmaceutical Sciences, China Pharmaceutical University, 210009, Nanjing, China and Editorial Department of Progress in Pharmaceutical Sciences, China Pharmaceutical University, 210009, Nanjing, China |
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| Abstract: | Improving the quality of topics planning is a necessary step to build journal brand,and is a key method for the marketing of scientific journals.Progress in Pharmaceutical Sciences developed a series of strategies to promote the academic quality and impact of the journal:focusing on hot topics and highlighting the latest developments in the field,paying attention to the major achievements and tracking the subject frontier,interpreting the new deal of industry development around the major decisions,establishing response mechanism and reporting the major topics timely,organizing conference discussion to encourage academic exchange and progress,aiming at the new products and promoting the transformation and application of the achievement. |
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| Keywords: | scientific journal selected topics planning academic quality periodical brand |
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