|
|||||
|
|
| 树立精品期刊意识与形成品牌期刊文化 | |
| 引用本文： | 张行勇,李明德,郭柏寿.树立精品期刊意识与形成品牌期刊文化[J].编辑学报,2003,15(5):377-378. |
| 作者姓名： | 张行勇 李明德 郭柏寿 |
| 作者单位： | 1. 西北植物学报编辑部,712100,陕西,杨陵 2. 中国有线电视杂志社,710049,西安 3. 西北农业学报编辑部,712100,陕西杨陵 |
| 摘 要： | 我国加入WTO后，面对科技期刊国际化发展趋势和激烈的市场竞争，编辑应将出精品期刊意识贯穿到整个出版过程中，科学定位期刊发展方向，突出学术特色，加强期刊出版服务活动，将期刊培育成品牌期刊，最终上升为品牌期刊文化，达到质的飞跃。 |
| 关 键 词： | 科技期刊 精品意识 品牌建设 组织文化 |
| 修稿时间： | 2002年9月2日 |
Set up consciousness for top quality sci-tech journals and develop journal culture |
|
| Zhang Xingyong,Li Mingde,Guo Baishou Editorial Board of Acta Botanica Boredali Occidentalia Sinica,Yangling,Shaanxi,China.Set up consciousness for top quality sci-tech journals and develop journal culture[J].Acta Editologica,2003,15(5):377-378. | |
| Authors: | Zhang Xingyong Li Mingde Guo Baishou Editorial Board of Acta Botanica Boredali Occidentalia Sinica Yangling Shaanxi China |
| Institution: | Zhang Xingyong,Li Mingde,Guo Baishou Editorial Board of Acta Botanica Boredali Occidentalia Sinica,712100,Yangling,Shaanxi,China |
| Abstract: | After entering WTO, to confront with the internationalized development trend of sci tech periodicals and the intense market competition, editors should have the consciousness of publishing top quality periodicals.Sci tech periodicals should highlight academic characteristics and have sound and reasonable developing direction. Moreover, the editors should enhance the publishing services and strive for the construction of the enterprise culture of their publishing organization. |
| Keywords: | sci tech periodical quality consciousness quality journal culture First |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |