| ＂十二五＂时期综合性医学期刊的发展策略 |
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| 引用本文： | 李伟,宋国营,陈新石.＂十二五＂时期综合性医学期刊的发展策略[J].编辑学报,2012,24(2):122-124. |
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| 作者姓名： | 李伟 宋国营 陈新石 |
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| 作者单位： | 《中华医学杂志》编辑部,北京,100710;《中华医学杂志》编辑部,北京,100710;《中华医学杂志》编辑部,北京,100710 |
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| 摘 要： | 以《中华医学杂志》为例探讨"十二五"时期综合性医学期刊的发展策略。在加强精品力作生产方面要注意挖掘跨专业选题、丰富栏目、加强编委作用;在完善公共服务体系建设方面要加强学术期刊与大众媒体的交流,建立并完善数字化网络平台,增强服务意识;此外,要加强市场体系建设,从而实现期刊自身健康发展与服务社会的有机结合。该研究可为综合性医学期刊更好地贯彻落实《新闻出版业"十二五"时期发展规划》提供参考。
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| 关 键 词： | 综合性医学期刊 “十二五”时期 发展策略 |
| 收稿时间： | 2011/3/4 0:00:00 |
| 修稿时间： | 2011/3/4 0:00:00 |
Research on the development strategy of general medical journals in "12th Five-Year Period" |
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| LI Wei,SONG Guoying and CHEN Xinshi.Research on the development strategy of general medical journals in "12th Five-Year Period"[J].Acta Editologica,2012,24(2):122-124. |
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| Authors: | LI Wei SONG Guoying and CHEN Xinshi |
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| Institution: | Editorial Board of National Medical Journal of China,Publishing House of Chinese Medical Association,100710,Beijing,China |
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| Abstract: | Strategies of general medical journals are discussed with National Medicine Journal of China as example.First and foremost,select multidisciplinary issues,arrange various columns and reinforce the functions of editoral board to strengthen the publication of high-quality works.Next,increase the communication with mass media,establish digital publishing platform and strengthen service awareness to improve the development of public service system.Last but not least,promote the market system.Thus journal development and society service can be integrated and the proper solution to implement "12th Five-Year Plan of press and publication" are offered. |
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| Keywords: | general medical periodica1 12th Five-Year develop-ment strategies |
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