| 科技期刊的营销策略 |
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| 引用本文： | 张丽琴,黄登怀,林水洲.科技期刊的营销策略[J].编辑学报,2007,19(3):215-216. |
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| 作者姓名： | 张丽琴 黄登怀 林水洲 |
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| 作者单位： | 长江蔬菜杂志社;湖北省教育厅教育技术装备处,430022,武汉 |
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| 摘 要： | 科技期刊有了读者喜爱的内容,发行量就有了保证;找准了读者与广告受众相重合的广告商,广告就会自然而然地云集.将营销理念融合到科技期刊运作中去,应从点燃编辑人员的工作激情入手.
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| 关 键 词： | 科技期刊 营销策略 |
| 收稿时间： | 2006-10-12 |
| 修稿时间： | 2006-10-122006-11-09 |
Marketing strategies for sci-tech periodicals |
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| Zhang Liqin,Huang Denhuai,Lin Suizhou.Marketing strategies for sci-tech periodicals[J].Acta Editologica,2007,19(3):215-216. |
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| Authors: | Zhang Liqin Huang Denhuai Lin Suizhou |
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| Institution: | Editorial Board of Journal of Changjiang Vegetables, 430022, Wuhan, China |
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| Abstract: | The circulation of sci-tech periodicals can be guaranteed if their content can satisfy the readers. Once the advertisers are found to meet the requirements of both the readers and the target audience, the advertisements will naturally come to the periodicals. The key point for applying the marketing ideas into the management of sci-tech periodicals is to enkindle the enthusiasms of the editors. |
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| Keywords: | sci-tech periodical marketing strategy |
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