| 特色函件推送系统设计及其对论文阅读率的提升作用 |
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| 引用本文： | 贾非,蒋超,吴茵杰.特色函件推送系统设计及其对论文阅读率的提升作用[J].编辑学报,2015,27(3):280-282. |
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| 作者姓名： | 贾非 蒋超 吴茵杰 |
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| 作者单位： | 中国科技出版传媒股份有限公司,北京中科期刊出版有限公司,100717,北京;中国科技出版传媒股份有限公司,北京中科期刊出版有限公司,100717,北京;中国科技出版传媒股份有限公司,北京中科期刊出版有限公司,100717,北京 |
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| 基金项目： | 国家科技期刊出版基地项目 |
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| 摘 要： | 地球与环境科学信息网(EES)的函件推送系统具有推送内容丰富、期刊品种多样、推送对象精确、推送触发自动化以及适用范围广(可推送约稿函、邀请函、期刊宣传推广内容等)的特点.该系统以EES较大数据量和更小的元数据碎片化颗粒度为基础,经近4个月试运行,发送函件近4万件,EES点击量显著升高,平均日点击量为该系统未运行前的3.7倍.该系统发送的函件拒收率和退订率均小于1％,超过70％的访问来源为电子信箱直接链接,受访界面为期刊论文.此外,一些编辑部反馈编辑部网站访问量明显升高.以上数据均表明,该系统对科技期刊论文阅读率有良好的提升作用.
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| 关 键 词： | 提升论文阅读率 函件推送系统 地球与环境科学信息网(EES) |
| 收稿时间： | 2013/3/8 0:00:00 |
| 修稿时间： | 2013/3/8 0:00:00 |
Specially designed E-mail alert system promotes readers' access to STM articles |
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| JIA Fei,JIANG Chao and WU Yinjie.Specially designed E-mail alert system promotes readers' access to STM articles[J].Acta Editologica,2015,27(3):280-282. |
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| Authors: | JIA Fei JIANG Chao and WU Yinjie |
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| Institution: | China Science Publishing & Media Ltd., Beijing China Science Journal Publishing Co. Ltd., 100717, Beijing, China,China Science Publishing & Media Ltd., Beijing China Science Journal Publishing Co. Ltd., 100717, Beijing, China and China Science Publishing & Media Ltd., Beijing China Science Journal Publishing Co. Ltd., 100717, Beijing, China |
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| Abstract: | E-mail alert system of Earth and Environmental Sciences (EES) can distribute a wide range of papers and journals, automatically send special readers different kinds of contents by E-mail, such as paper invitations, letters of invitation and promotion letters. Based on large and fragmented data, the system has significantly improved the readers'' access to STM journals after four months of trial operation:the website of EES sent almost 40 000 E-mails and average hits per day are 3.7 times as high as before. Both of the rates of rejected and unsubscribed alerts are less than one percent. More than 70 percent of hits stem from the sent E-mails, and the visited pages display paper details. In addition, some editorial offices of the journals in EES report that their own websites also receive more hits during this time. In summary, the system can significantly promote readers''access to STM journals. |
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| Keywords: | improving reads' access to STM articles E-mail alert system Earth and Environmental Sciences (EES) |
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