| 数字出版时代科技期刊利用电子商务平台营销的构想 |
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| 引用本文： | 江霞,颜志森.数字出版时代科技期刊利用电子商务平台营销的构想[J].编辑学报,2015,27(2):172-174. |
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| 作者姓名： | 江霞 颜志森 |
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| 作者单位： | 南方医科大学南方医院《护理学报》编辑部,510515,广州;《韶关学院学报》编辑部,512005,广东韶关 |
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| 摘 要： | 科技期刊出版业由传统的出版与经营管理转变为数字化出版,利用电子商务平台进行数字化、网络化营销已成为科技期刊的发展方向.认为:可开展基于科技期刊自建网站的电子商务营销;通过专业的电子商务平台开通科技期刊的旗舰营销店,实现科技期刊的多元化、多渠道的电子商务营销;通过手机付费平台进行科技期刊的网络化营销.科技期刊利用电子商务平台营销过程中需重视多方合作并加强管理,加强电子商务平台的内容建设及服务营销,加大培养电子商务专业化营销与管理人才的力度,不断扩大科技期刊的社会效益与经济效益.
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| 关 键 词： | 科技期刊 数字化出版 电子商务 经营管理 |
| 收稿时间： | 2014/7/20 0:00:00 |
| 修稿时间： | 2014/7/20 0:00:00 |
Thoughts on sci-tech journal marketing using e-commerce platforms in digital publishing era |
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| JIANG Xia and YAN Zhisen.Thoughts on sci-tech journal marketing using e-commerce platforms in digital publishing era[J].Acta Editologica,2015,27(2):172-174. |
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| Authors: | JIANG Xia and YAN Zhisen |
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| Institution: | Editorial Department of Journal of Nursing,Nanfang Hospital, Southern Medical University, 510515, Guangzhou, China |
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| Abstract: | As the sci-tech journal publishing industry changes from traditional mode of publishing and management to digital publishing, it becomes a trend that sci-tech publishers use e-commerce platforms for online marketing. We think that sci-tech journal publishers can develop e-commerce marketing on their own websites, professional e-commerce platforms and mobile payment platforms. It is important for sci-tech journal publishers to emphasize multi-cooperation and management. It is also necessary for the sci-tech journals to enrich the content and service, and to increase the skill training in e-commerce market and management. All above is useful to enhance the social and economical profits of the sci-tech journals. |
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| Keywords: | sci-tech journal digital publishing ecommerce management |
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