| 科技期刊全媒体出版的互联网思维 |
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| 引用本文： | 严飞.科技期刊全媒体出版的互联网思维[J].编辑学报,2015,27(1):13-15. |
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| 作者姓名： | 严飞 |
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| 作者单位： | 广州机械科学研究院有限公司《润滑与密封》编辑部,510700,广州 |
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| 基金项目： | 广州机械科学研究院有限公司科技发展基金项目(14300014) |
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| 摘 要： | 互联网的快速发展对科技期刊传统的服务模式造成了较大的冲击,运用互联网思维方式提高期刊的显示度和影响力,使期刊内容传播及影响最大化,是期刊全媒体出版的重要课题.基于互联网思维的特征,探讨科技期刊在全媒体出版时应采取的措施,提出基于互联网思维的期刊运营新模式,即对期刊内容重新定位,坚持“内容为王”;重新塑造传播模式,变“权威发布者”为“信息提供者”;重新构建服务模式,通过推送服务、定制服务等方式,满足读者新的个性化的需求.
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| 关 键 词： | 互联网思维 科技期刊 大数据 全媒体出版 |
| 收稿时间： | 2014/8/6 0:00:00 |
| 修稿时间： | 2014/8/6 0:00:00 |
Internet thinking of omnimedia publishing for sci-tech periodicals |
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| YAN Fei.Internet thinking of omnimedia publishing for sci-tech periodicals[J].Acta Editologica,2015,27(1):13-15. |
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| Authors: | YAN Fei |
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| Institution: | YAN Fei;Editorial Department of Journal of Lubrication Engineering,Guangzhou Mechanical Engineering Research Institute Co. Ltd.; |
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| Abstract: | The rapid development of the internet brings a greater impact on the service mode of traditional sci-tech periodicals than before. It is an important subject for periodicals to try omnimedia publishing by using internet thinking in order to increase the visibility and influence of periodicals, and to maximize the dissemination of periodical contents. Given the characteristics of Internet thinking, this paper proposes some measures that should be taken for the omnimedia publishing of sci-tech periodicals. The new mode of periodical publishing is presented based on Internet thinking, that is, repositioning the periodical content and adhering to the principle of "content is king", reshaping the dissemination mode and changing the role of periodicals from "authoritative publication" to "information providers", and reconstructing the service mode to meet the new personalized needs of readers through data-pushing service and customized service. |
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| Keywords: | internet thinking sci-tech journal big data omnimedia publishing |
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