| 微信推广:让“枯燥”的学术期刊生动起来——以《航空学报》微信公众号为例 |
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| 引用本文： | 张广萌,李世秋,葛建平.微信推广:让“枯燥”的学术期刊生动起来——以《航空学报》微信公众号为例[J].编辑学报,2016,28(5):482-484. |
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| 作者姓名： | 张广萌 李世秋 葛建平 |
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| 作者单位： | 北航文化传媒集团学术期刊事业部,100083,北京;北航文化传媒集团学术期刊事业部,100083,北京;北航文化传媒集团学术期刊事业部,100083,北京 |
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| 摘 要： | 根据《航空学报》微信推广实践,介绍利用微信扩大学术期刊影响力可以采取的措施,包括合理精准定位,实现期刊品牌延伸;推送专业化、个性化内容,形成独特风格;重视编发技巧,吸引用户眼球;等等,力求让枯燥的学术期刊生动起来,通过微信推广实现期刊品牌效应的延续,促进学科发展.
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| 关 键 词： | 《航空学报》 微信推广 影响力 品牌效应 学科发展 |
| 收稿时间： | 2016/3/30 0:00:00 |
| 修稿时间： | 2016/3/30 0:00:00 |
Use WeChat promotion to show the academic journal's inner vitality:the practice of Chinese Journal of Aeronautics |
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| ZHANG Guangmeng,LI Shiqiu and GE Jianping.Use WeChat promotion to show the academic journal's inner vitality:the practice of Chinese Journal of Aeronautics[J].Acta Editologica,2016,28(5):482-484. |
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| Authors: | ZHANG Guangmeng LI Shiqiu and GE Jianping |
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| Institution: | Academic Journals Division, Cultural Media Group of Beihang University, 100083, Beijing, China,Academic Journals Division, Cultural Media Group of Beihang University, 100083, Beijing, China and Academic Journals Division, Cultural Media Group of Beihang University, 100083, Beijing, China |
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| Abstract: | Combined with the WeChat promotion practice of Chinese Journal of Aeronautics, we introduce the measures for expanding the influence of academic journals by using WeChat promotion, i.e. reasonably and accurately positioning to realize brand extension of journals, providing professional and personalized content to form unique style, and paying attention to the editing skills to attract users. By trying best to show the academic journal''s inner vitality, the journal realizes brand extension and promotes subject development by WeChat promotion. |
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| Keywords: | Chinese Journal of Aeronautics WeChat promotion influence brand effect subject development |
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