| 医学期刊微信公众平台应用现状调查分析及提升策略——基于中华医学会系列杂志开通情况的分析 |
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| 引用本文： | 徐小明,董燕萍,杨扬,鲍夏茜,王攀智.医学期刊微信公众平台应用现状调查分析及提升策略——基于中华医学会系列杂志开通情况的分析[J].编辑学报,2016,28(5):478-481. |
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| 作者姓名： | 徐小明 董燕萍 杨扬 鲍夏茜 王攀智 |
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| 作者单位： | 浙江大学医学院附属第一医院期刊中心,310003,杭州;浙江大学医学院附属第一医院期刊中心,310003,杭州;浙江大学医学院附属第一医院期刊中心,310003,杭州;浙江大学医学院附属第一医院期刊中心,310003,杭州;浙江大学医学院附属第一医院期刊中心,310003,杭州 |
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| 摘 要： | 以中华医学会174种系列杂志作为研究对象,调查分析其微信公众平台开通和运营状况,总结这些微信公众号存在的问题,提出相应的改进策略,为推动医学期刊数字化建设以及与新媒体融合发展提供参考.
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| 关 键 词： | 中华医学会系列杂志 微信公众平台 策略 |
| 收稿时间： | 2016/1/19 0:00:00 |
| 修稿时间： | 2016/1/19 0:00:00 |
Present application status and promotion strategy of WeChat public platform in Chinese Medical Association journals |
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| XU Xiaoming,DONG Yanping,YANG Yang,BAO Xiaxi and WANG Panzhi.Present application status and promotion strategy of WeChat public platform in Chinese Medical Association journals[J].Acta Editologica,2016,28(5):478-481. |
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| Authors: | XU Xiaoming DONG Yanping YANG Yang BAO Xiaxi and WANG Panzhi |
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| Institution: | Academic Journal Publishing Center, The First Affiliated Hospital, Zhejiang University School of Medicine, 310003, Hangzhou, China,Academic Journal Publishing Center, The First Affiliated Hospital, Zhejiang University School of Medicine, 310003, Hangzhou, China,Academic Journal Publishing Center, The First Affiliated Hospital, Zhejiang University School of Medicine, 310003, Hangzhou, China,Academic Journal Publishing Center, The First Affiliated Hospital, Zhejiang University School of Medicine, 310003, Hangzhou, China and Academic Journal Publishing Center, The First Affiliated Hospital, Zhejiang University School of Medicine, 310003, Hangzhou, China |
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| Abstract: | A total of 174 Chinese Medical Association journals were selected as object of the study. A survey of opening and operation situation on WeChat public platform was performed. For enhancing awareness and promoting construction of digital medical journals, and offering meaningful reference opinions for integrative development with new media, problems and improvement strategies are systematically summarized and proposed. |
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| Keywords: | Chinese Medical Association journals WeChat public platform strategy |
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