| 全媒体背景下科技期刊品牌形象推广策略的探索 |
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| 引用本文： | 杨臻峥,郑晓南.全媒体背景下科技期刊品牌形象推广策略的探索[J].编辑学报,2020,32(3):291-294. |
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| 作者姓名： | 杨臻峥 郑晓南 |
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| 作者单位： | 中国药科大学《药学进展》编辑部,210009,南京 |
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| 基金项目： | *江苏省期刊协会2019年度期刊出版研究课题(2019JSQKB24) |
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| 摘 要： | 质量是期刊的生命,而品牌是期刊的无形资产和发展动力。全媒体时代,科技期刊同质化竞争愈发激烈,编辑应提高策划意识,基于新媒体和活动策划创新期刊品牌推广模式。以《药学进展》办刊实践为例,从Logo与二维码展示、专题与活动策划、新品开发、团队建设、自我总结等角度出发,介绍编辑部在期刊品牌形象推广方面的策略和经验。
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| 关 键 词： | 科技期刊 全媒体 新媒体 品牌推广 专题策划 |
Exploration of brand promotion strategy of scientific journals under the background of omni-media |
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| YANG Zhenzheng,ZHENG Xiaonan.Exploration of brand promotion strategy of scientific journals under the background of omni-media[J].Acta Editologica,2020,32(3):291-294. |
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| Authors: | YANG Zhenzheng ZHENG Xiaonan |
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| Institution: | Editorial Office of Progress in Pharmaceutical Sciences, China Pharmaceutical University, 210009, Nanjing, China |
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| Abstract: | Quality is the life of journals, while brand is the intangible assets and development power. In the era of omni-media, the homogenization competition of scientific journals has become increasingly fierce. Editors should enhance the awareness of planning, and innovate the brand promotion mode based on new media and activity planning. Taking the practice of Progress in Pharmaceutical Sciences as an example, we introduced the strategies and experiences of the editorial office in promoting the brand image of journals, from the perspectives of Logo and QR code display, special topic and activity planning, new products development, team building, as well as self-summary. |
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