| 学术期刊微信公众平台的传播策略及案例研究——以《同济大学学报》微信公众平台为例 |
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| 引用本文： | 余溢文,陈爱萍,白林雪.学术期刊微信公众平台的传播策略及案例研究——以《同济大学学报》微信公众平台为例[J].编辑学报,2015,27(4):388-391. |
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| 作者姓名： | 余溢文 陈爱萍 白林雪 |
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| 作者单位： | 《同济大学学报》编辑部,200092 上海;《上海电力学院学报》编辑部,200090 上海 |
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| 基金项目： | 上海市高等院校科技期刊研究基金资助(SHGX2014A01) |
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| 摘 要： | 从微信公众平台的现状出发,着重研究微信平台的传播策略,并将其运用到平台的传播过程中.总结学术期刊微信平台的传播特征,为传统期刊的发展提供思路.
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| 关 键 词： | 学术期刊 微信公众平台 传播策略 传播特征 |
| 收稿时间： | 2014/7/11 0:00:00 |
| 修稿时间： | 2014/7/11 0:00:00 |
Communication strategy and case of communication platform of academic journals:taking the WeChat public platform of Journal of Tongji University as the example |
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| YU Yiwen,CHEN Aiping and BAI Linxue.Communication strategy and case of communication platform of academic journals:taking the WeChat public platform of Journal of Tongji University as the example[J].Acta Editologica,2015,27(4):388-391. |
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| Authors: | YU Yiwen CHEN Aiping and BAI Linxue |
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| Institution: | Editorial Department of Journal of Tongji University, 200092, Shanghai, China |
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| Abstract: | In this paper, we analyze the current situation of WeChat public platform with the focus on the communication strategy, which has been widely applied to the promotion of academic journals. The communication characteristics of the WeChat platform are summarized and we hope that it will provide new ideas for the development of traditional journals. |
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| Keywords: | academic journal WeChat public platform communication strategy communication characteristics |
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