| 媒体融合的思考与实践 |
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| 引用本文： | 李静,游苏宁.媒体融合的思考与实践[J].编辑学报,2015,27(4):313-315. |
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| 作者姓名： | 李静 游苏宁 |
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| 作者单位： | 1. 《中华耳鼻咽喉头颈外科杂志》编辑部 100710,北京;2. 中华医学会继续教育部 100710,北京 |
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| 摘 要： | 媒体融合是当前运用新技术和新手段创新媒体传播方式、占领信息传播制高点的重要途径,但其面临着忽视传统媒体、融合平台化以及缺乏复合人才等挑战.中华医学会杂志社通过优化内部生产流程、开办新型互动栏目、深度加工数据内容等进行了有益的尝试,探索了媒体融合的一些新模式.当然,媒体融合尚需解决监督管理、版权保护等关键问题,才能获得更好、更快的发展.
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| 关 键 词： | 媒体融合 新媒体 传统媒体 |
| 收稿时间： | 2014/9/15 0:00:00 |
| 修稿时间： | 2014/9/15 0:00:00 |
Thinking and practice on media convergence |
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| LI Jing and YOU Suning.Thinking and practice on media convergence[J].Acta Editologica,2015,27(4):313-315. |
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| Authors: | LI Jing and YOU Suning |
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| Institution: | Editorial Department of Chinese Journal of Otorhinolarnygology Head and Neck Surgery, Chinese Medical Association,100710,Beijing,China |
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| Abstract: | Media convergence is one of important ways to innovating media communication and guiding information dissemination with new technologies and applications. To realize media convergence and development, we should continue to deepen the reform and improve the construction of management system, emancipate the mind and change traditional concepts, and strengthen to improve the media content and quality constantly. Publishing House of Chinese Medical Association made some useful attempts to explore some models for media convergence, including the optimization of internal production processes, the development of new programs and sections to increase interaction among audiences, experts and editors and the deep processing of content data. Undeniably, we have to deal with many problems seriously, such as supervision and copyright protection, in order to promoting the development of media convergence better and faster. |
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| Keywords: | media convergence new media traditional media |
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