| 医学期刊广告经营的对策 |
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| 引用本文： | 汪晓.医学期刊广告经营的对策[J].编辑学报,2008,20(4):328-330. |
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| 作者姓名： | 汪晓 |
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| 作者单位： | 华中科技大学附属同济医院放射学实践杂志编辑部,430030,武汉 |
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| 摘 要： | 医学期刊广告经营应充分发挥自身特有的优势,要从发行主导转向广告主导;发掘与培养广告人才,提高广告信息传播的效果;明确定位,深度挖掘杂志广告价值,做好策划;借鉴报纸的广告运营模式,寻找杂志与广告受众间的契合点;开发并利用广告资源,注重广告效果调查,稳定和发展客户.
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| 关 键 词： | 医学期刊 广告经营 优势 对策 |
| 收稿时间： | 2007/11/26 0:00:00 |
| 修稿时间： | 2007/11/26 0:00:00 |
Strategies for advertisement management in medical periodicals |
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| WANG Xiao.Strategies for advertisement management in medical periodicals[J].Acta Editologica,2008,20(4):328-330. |
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| Authors: | WANG Xiao |
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| Institution: | WANG Xiao Editorial Department of Radiologic Practice,Tongji Hospital,Tongji Medical College,Huazhong University of Science , Technology,430030,Wuhan,China |
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| Abstract: | Advertisement management of the medical periodicals should bring their extraordinary advantages into full play.Five strategies to improve the effect of advertisement management of medical periodicals are proposed: changing dominant ideas direction from distribution to advertisement;seeking and training advertisement talents;clearly positioning the periodicals;making better the plans of advertisement;learning from the newspapers;and finally paying attention to investigation on the effect of advertisement to ... |
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| Keywords: | medical periodical advertisement management advantage strategy |
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