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开辟医学影像学期刊品牌专栏"图文讲座"
引用本文:汪晓,汪玲.开辟医学影像学期刊品牌专栏"图文讲座"[J].编辑学报,2006,18(2):127-128.
作者姓名:汪晓  汪玲
作者单位:华中科技大学同济医学院附属同济医院放射学实践编辑部,430030,武汉;华中科技大学同济医学院附属同济医院放射学实践编辑部,430030,武汉
摘    要:探讨创办医学影像学期刊"图文讲座"新栏目的经验.认为以图文讲座为品牌栏目,不仅适应了"读图时代"受众心理和阅读取向,而且显示了该类专业杂志的突出特色,有利于期刊国际化的交流,提升了核心竞争力.

关 键 词:医学影像学期刊  "图文讲座"专栏  品牌
收稿时间:2005-07-27
修稿时间:2005-09-18

Discussion about special column Lectures on Photograph and Paper in medical imaging periodicals
Wang Xiao,Wang Ling.Discussion about special column Lectures on Photograph and Paper in medical imaging periodicals[J].Acta Editologica,2006,18(2):127-128.
Authors:Wang Xiao  Wang Ling
Institution:Editorial Department of Radiologic Practice, Tongji Hospital, Tongji Medical College, Huazhong University of Science and Technology, 430030, Wuhan, China
Abstract:The paper discusses the experiences of running Lectures on Photograph and Paper, a special column in medical imaging periodicals.The author holds that better setting up the column does not only fit in with the needs of the reader's efficiency in the times of "reading pictures",but also show the outstanding distinctive features of such professional periodicals,benefit the periodicals' international exchange and promote their core competitive forces.
Keywords:medical imaging periodical  special column of Lectures on Photograph and Paper  brand
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