| 打造强势期刊品牌应进行品牌运作——《中国水利》举办高层论坛的实践和体会 |
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| 引用本文： | 邓淑珍.打造强势期刊品牌应进行品牌运作——《中国水利》举办高层论坛的实践和体会[J].编辑学报,2007,19(4):288-290. |
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| 作者姓名： | 邓淑珍 |
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| 作者单位： | 中国水利杂志编辑部,100038,北京 |
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| 摘 要： | 如何运作品牌,提高期刊影响力,打造强势品牌,是期刊界不断探索的课题.根据策划举办高层论坛的实践,对品牌运作与品牌提升的相互作用进行了探讨.
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| 关 键 词： | 期刊 品牌 影响力 |
| 收稿时间： | 2007-01-20 |
| 修稿时间： | 2007-01-202007-03-22 |
Establishing a well-known periodical based on the brand operation |
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| Deng Shuzhen.Establishing a well-known periodical based on the brand operation[J].Acta Editologica,2007,19(4):288-290. |
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| Authors: | Deng Shuzhen |
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| Institution: | Editorial Department of China Water Resources, 100038, Beijing, China |
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| Abstract: | How to operate the media brand,improve the periodical's influence,and create the strong brand are the constant topics in periodical publishing circle.According to the practice of planning the high level forum,the interaction between the operation of media brand and brand promotion has been enhanced. |
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| Keywords: | periodical brand influence |
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